If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Most of us have been there and ask ourselves how much we should charge for advertising.
So using the following you should be able to work out how much to charge. Please don’t take this as stone clad and just as a rough guide.
What We Use To Work It Out
We will use the following.
- Google Page Rank
- Unique Visitors a Day
- Alexa Rank
- Hits (Total page views a day)
I know alexa isn’t that good but its what a lot of advertisers use.
We shall base this of my users today.
So I have had
- 313 uniques
- Page Rank of 0
- Total Views 612
- Alexa 98,818
To start we will add total views and unique views together
925 = 313+612 = Stats
Page Rank will use the following
o-1 = 10
2 = 8
3 = 6
4 = 5
5 = 4
6 = 3
7 = 2
8 or 9 = 1
So times your (stats total) 925 x your figure from page rank (10) = 9250 the total is called Google Ranked.
Now share your alexa rank by the figure you produced above and round it of to the nearest whole number. 98,818/9250 so mine is 11 ( Alexed Rank)
If you end in a 0. number like 0.846 just use the first 2 whole numbers so it would be 84
Now multiply this figure by your unique views
11*313 = 3443
Now share the figure by 100
now if you had low figures for Alexa (230k and up, plus a low page rank 0-1) you need to use just the first number ie 3143 you would use 3 for your total.
34.43 or 34
This is your Advertising Fee for a month
$34
Give it a try and see what figure you come out with.
Share ThisPopularity: 26% [?]
If you enjoyed this post, make sure you subscribe to my RSS feed!
March 17th, 2008 at 2:29 am
Thanks for sharing this, I am sure this will help..
Mohit’s last blog post..A few Updates!
March 17th, 2008 at 5:01 am
I’m sure there’s a method behind this madness.
I just can’t see it.
Max Miroff’s last blog post..How To Blog On Vacation: Part One - Always Inform Your Readers
March 19th, 2008 at 3:23 pm
thanks for the information
March 20th, 2008 at 9:07 pm
great blog, very interesting information.
March 29th, 2008 at 10:41 am
This is an interesting way to estimate value, although .. when I calculate it with PetLvr it works out to be $157.95/month .. waaaaay too high. (i wish though)
April 2nd, 2008 at 2:27 am
I have been solicited for advertising rates lately and this will come in very handy.
This is a very smart blog and I will add you to my blog roll (if not just for the most excellent name)
Thanks
Paul
Paul’s World of Funky Stuff
http://paulsfunkystuff.com
April 19th, 2008 at 6:04 am
Matt, why dont you create a small widget for this.If was skilled in these programming languages I would have done so and named it after you! Your blog is certainly on its way through the roof. Keep it up.
Mcneri’s last blog post..Three hard facts that every blogger has to know
April 20th, 2008 at 4:20 pm
I may try and create something and see what I can do.
May 8th, 2008 at 3:54 pm
Matt, that is a great formula for setting ad costs. I’ve been challenged several times to come up with a direct ad price; now I know I’ve at least been in the ballpark with some sort of data! Enjoyed reading here–Kay B. Day
May 9th, 2008 at 10:13 am
Thanks Kay, I am not sure how it has worked out for others but it I use it.